Honesty Is a Growth Hack
The counterintuitive feature that reduces returns, builds trust, and makes AI agents recommend you.
Overview
What it does
The widget voluntarily shows what the product is NOT good for. Every marketing instinct says this is suicide. But it's the most strategically powerful feature in the system. Trust Transfer (the peacock's tail principle), Return Prevention, and AI Routing — three benefits from radical honesty.
Under the hood
How it works
During enrichment, Central identifies category-specific limitations based on verified product data. These are surfaced as honest, factual limitations — not vague disclaimers. The cost of the signal proves its authenticity.
In Practice
Real example
"Not recommended for track racing — no SNELL/FIM certification." The track racer doesn't buy the touring helmet. No return, no 1-star review. And AI shopping agents use this as a precise routing signal.
See Smart Negatives in action
Book a demo and we’ll show you how this feature transforms your product data.