Central vs. Copywriters & Agencies
Manual copywriting costs $15-50/product, takes weeks, doesn't validate, doesn't do channel compliance, and produces content that decays. Central: automated, validated, multi-channel, always fresh.
Fair Assessment
What Copywriters & Agencies does well
Human copywriters research products, write descriptions, and create marketing content. The best ones are creative, empathetic, and understand buyer psychology.
The Gap
What Copywriters & Agencies doesn’t do
Can't validate specifications against external sources. Can't count Amazon bytes. Can't maintain freshness across thousands of products. Can't scale beyond hundreds of products without quality degradation. Can't generate machine-readable data layers.
Central’s Advantage
What Central does differently
Central: ~$4-5/product vs copywriters: $15-50/product
Central: minutes vs copywriters: days-weeks
Central validates every fact — copywriters trust their research
Central generates channel-specific content — copywriters write once
Central updates automatically — copywriter content decays
Side-by-side comparison
| Capability | Copywriters & Agencies | Central |
|---|---|---|
| Multi-source web scraping | ||
| Field discovery (50-129 fields) | ||
| Confidence scoring (0.0-1.0) | ||
| Anti-hallucination validation | ||
| Smart Negatives | ||
| Living FAQ generation | ||
| Channel-specific formatting | Partial | |
| AI/LLM readiness | ||
| Competitive context |
See the Central difference firsthand
We’ll run your products through Central so you can compare results against your current setup.