Central vs. ChatGPT / AI Writers
ChatGPT writes beautiful lies. Central writes verified truth. No validation. No confidence scoring. No multi-source verification. No channel compliance. No Smart Negatives.
Fair Assessment
What ChatGPT / AI Writers does well
ChatGPT and similar LLMs generate fluent, compelling product descriptions. Fast, cheap, and easy to use. Good for brainstorming and draft content.
The Gap
What ChatGPT / AI Writers doesn’t do
No product-specific data. No web scraping. No source verification. No confidence scoring. No channel compliance (doesn't know Amazon's byte limits). Hallucinates freely — invents specifications, certifications, and features that don't exist.
Central’s Advantage
What Central does differently
Central validates every claim against 3 source layers — ChatGPT invents
Central scrapes 10-20 sources — ChatGPT uses training data (often outdated)
Central generates 50-129 verified fields — ChatGPT generates text
Central produces channel-compliant content — ChatGPT doesn't know the rules
Central includes Smart Negatives — ChatGPT only writes positives
Side-by-side comparison
| Capability | ChatGPT / AI Writers | Central |
|---|---|---|
| Multi-source web scraping | ||
| Field discovery (50-129 fields) | ||
| Confidence scoring (0.0-1.0) | ||
| Anti-hallucination validation | ||
| Smart Negatives | ||
| Living FAQ generation | ||
| Channel-specific formatting | Partial | |
| AI/LLM readiness | ||
| Competitive context |
See the Central difference firsthand
We’ll run your products through Central so you can compare results against your current setup.