Turning Numbers Into Understanding
'1,640g' means nothing. 'Lighter than 72% of helmets' means everything.
Overview
What it does
Every numeric specification is positioned against the full category landscape using percentile bars. A customer doesn't need to know if 1,640g is heavy — the widget shows them instantly. This is math, not opinion — computed from category-wide statistics.
Under the hood
How it works
Central collects specifications across the entire product category, computes statistical distributions, and positions each product's values as percentiles. Green/yellow/red visual indicators deliver instant understanding without domain expertise.
In Practice
Real example
A motorcycle helmet weighing 1,640g is shown as "lighter than 72% of modular helmets" with a green percentile bar. The customer immediately understands this is a good weight — without knowing anything about helmet weight ranges.
See Contextual Specs in action
Book a demo and we’ll show you how this feature transforms your product data.